I have always loved the story of Johnnie Walker and I was so impressed to see this spot from BBH. Tyler found it and shared it with me, but I stole the post.
This is a wonderful brand piece and I believe that it will really help to establish the brand story with a new generation. I feel quite often brands feel that their stories have already been told and that consumers understand what they are and what they are about, but I feel that every generation needs to be re-introduced to every brand in a unique compelling and emotional way. This is really well done here.
It looks like BBH is on the copyright attack as several spots have been pulled off YouTube so don't be surprised if this link doesn't work soon. Why would an agency want to make it difficult for their spot to go viral?