Nikons new site for the Coolpix touch allows you to browse using hand and face motions recognized by your webcam.
Site navigation should be created to be simple and enhance the user experience not to destroy it. There is no benefit to the user to navigate the site this way. There is also no benefit to Nikon as the user just gets frustrated and realizes that this fancy feature is there because it is cool not because it is useful.
Before you know it you are wondering, "do I even need a touch screen on my camera or is that just there for cool factor and not for functionality or improved experience?.
This is a classic #justbecauseyoucan should you.