Look - All I want is a sweet story from a brand that actually is creative vs. boring and useless. If you aren't creating content that people wouldn't want to watch outside the walls of your marketing meeting room, start over.
What is this strange content I'm talking about? Start here. Short, amateur films. Raw, great stuff.
As you start to evaluate your next campaign, I hope you think about what the story behind it is. What are you actually trying to get people to think and do? I love digital and I love all the channels that we can us to engage people with. But sometimes, all we want is a little escape. And a little (fun) story from a brand.