The Economist recently published a special report on data. If you haven't noticed, it's everywhere. Smart brands are using this data to create better experiences for their customers, optimize work flow and make their organizations more efficient.
Creativity is no longer simply about one big idea to catch someone's attention and shift their perceptions about a product or service. Creativity is about using massive amounts of raw data and turning it into an experience that is relevant, authentic and personal for the user.
I'm going to be writing more on this subject in the weeks to come but if you want to see what's around the corner, you need to read this report and watch this talk (from the creator of the Internet) as soon as possible.