This could be one of the coolest event promo's I have ever seen. Nike is creating an event in London called Supersonic for 3000 fast people.
There are only two ways to get in; run fast or know someone who can. Tickets can be "earned" competing at four weekly 100m speed trials across London throughout October. Each trial will feature live DJs, athletes, celebrities and Nike gear. Then the fastest 1,000 runners from the trials will get the opportunity to join the Nike+ Supersonic night with two guest passes.
The final event is starts with a 1K race at a secret location where ALL 1000 (500 men, 500 women) will be equipped with a iPod nano, Limited edition Nike running shoes with the Nike Plus sport kit. Who knows what the winner gets. Apparently a top DJ act will be performing during the run for all spectators.
One thing that instantly stood out when I visited www.nikesupersonic.com is that you land on a myspace page created for the event. Check out the site and watch the video it is well worth the time.
The campaing has a great viral aspect by including the 'know fast' element as you can forward an invite to your fastest friends hoping they qualify and bring your lucky ass.
Once again Nike has done something incredible.