A few months ago, artist Eric Nordenakar decided to create the largest drawing in the world. Using a high-powered GPS device and a carefully mapped out route through DHL, he create a self portrait tracing the path that his package had traveled.
Below is a video outlining the journey that the package went on. Eric's website goes into detail about his project and even includes the travel instructions that he gave to DHL.
What I love about this isn't just the originality of the idea, but the way that DHL embraced Eric and his project. They gave him access to their supply line, rides on their planes and allowed him to track his package in a way that no other company would.
How many companies would let an artist do this? The purpose of this project wasn't about advertising, but DHL certainly just went up a notch in my books.
But wait...at the end of the website, Eric admits that it was totally made up.
I know...disappointing. But still a cool thought...
Original article from Laughing Squid.
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