It's pretty darn hard to sell the idea of replacing all sorts of advertising with sponsored content from one advertiser.
And it's a fall-back from ad blocking toolbars. If I'm going to install a toolbar, why the Doritos one?
I think it's an interesting idea but not a well thought out idea. It would be much better for a photo / video / bookmark sharing service to implement. Then, in the place of the ads, a user could have the photos / videos / bookmarks from that service, contextual to the content.
I don't think there is a fit here and although the tactic is a cool one, it seems odd for Doritos to invest in it (especially when the branding within the browser is minimal).
That being said, it's a good step and nice to see brands trying diffrerent things.
I like the idea of a bookmarking share service that is rooted in a brand. Very cool.
3 comments:
It's definitely a cool idea. But fit the brand? There's an old saying:
"No."
I think it would fit better with the old Phillips "Simplicity" campaign or something like that.
It's pretty darn hard to sell the idea of replacing all sorts of advertising with sponsored content from one advertiser.
And it's a fall-back from ad blocking toolbars. If I'm going to install a toolbar, why the Doritos one?
I think it's an interesting idea but not a well thought out idea. It would be much better for a photo / video / bookmark sharing service to implement. Then, in the place of the ads, a user could have the photos / videos / bookmarks from that service, contextual to the content.
Totally agree with both Christian and James.
I don't think there is a fit here and although the tactic is a cool one, it seems odd for Doritos to invest in it (especially when the branding within the browser is minimal).
That being said, it's a good step and nice to see brands trying diffrerent things.
I like the idea of a bookmarking share service that is rooted in a brand. Very cool.
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