The word from the Canadian University Marketing Blog is that the Economist is targeting Philadelphia area students with a Pizza Box based campaign.When I saw this I thought.."Interesting approach. Students rarely order a box of Pizza for themselves, so maybe Economist can help to start and create an educated conversation at the dinner table. This could be enough to make them grab their laptop, go online and maybe order a subscription.
They Ty made a comment that cheap media cheapens the product. Your thougths?
Is the Econimist being innovative in reaching a new target or cheapenign thier product by lowering themselves to the level of the Toyota Yaris, HP, and Lava Life among others.
Your thoughts?
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