The Marketers Election re-cap

Elections are a pretty big deal down in the US and of course marketers are always looking to capitalize on the wave. Everyone including Joe the plumber, 7/11, MTV, Ben & Jerry's, Tropicana, Baskin Robbins, AT&T and more.

A couple of the marketing efforts that stood out in my mind are:

1. 7/11 - coffee votes

What I like is that it involves the consumer and that there is an element of emotional benefit for the consumer.

You can display your support, feel involved and if you see others with a blue or red cup feel apart of a community.

It is also pretty cool that it has been consistently accurate.

2. Tropicana

Don't talk to consumers, talk with them. Tropicana does this well. Here they are not controlling the conversation, but they are benefiting from being a participant and adding value.

Humans love facts and love to be smart - I was addicted to anorangeamerica as I tweeted my fingers off on election night. Have I bought Tropicana as a result? No. But I do remember that they are 100% orange.

3. GUM Election

I found this on Morgan Coudray's Canadian University Marketing blog post.

It was a guerilla art project kicked started in NY to encourage people to vote, discuss the election AND clean up the streets of NY as it aimed to stop people from disposing their gum on the streets.

Their blog has pictures of the posters that were submitted from around the world.

An interesting read.....


Leslie Bradshaw said...

Paul -

Great post. I hadn't seen all of these election efforts by major brands, appreciate you putting them in one place. The gum one is hilarious.

I came across your blog because I did some work with Tropicana for their "Freshly Squeezed Election Tweets" site. I will make sure to pass along your post. They are definitely 100% orange and were looking to help add value to the social media community, seems to have succeeded with both! Thanks again.

Feel free to be in touch,

Leslie A. Bradshaw
New Media Strategies
B: www.lesliebradshaw.com
T: www.twitter.com/leslieann44

PJC said...

Thanks for the comment Leslie.
Google alerts must be working well for you ;)

Tell your entire team congratulations on an exceptional effort. It is great to see that some agencies and marketers "get it".

And thanks for sharing AdJoke...


Morgan Coudray said...

Paul, great post and thanks for the link. The 7-11 marketing effort is a great example, since it gives everyone that feeling of belonging which in consumer psychology is a strong selling decision factor. Best of all though, is that I would expect the politically-oriented to show their support even if they aren't thirsty... I know I would have :D