A couple of the marketing efforts that stood out in my mind are:
1. 7/11 - coffee votes
What I like is that it involves the consumer and that there is an element of emotional benefit for the consumer.You can display your support, feel involved and if you see others with a blue or red cup feel apart of a community.
It is also pretty cool that it has been consistently accurate.
2. Tropicana
Don't talk to consumers, talk with them. Tropicana does this well. Here they are not controlling the conversation, but they are benefiting from being a participant and adding value.
Humans love facts and love to be smart - I was addicted to anorangeamerica as I tweeted my fingers off on election night. Have I bought Tropicana as a result? No. But I do remember that they are 100% orange.
3. GUM Election
I found this on Morgan Coudray's Canadian University Marketing blog post.It was a guerilla art project kicked started in NY to encourage people to vote, discuss the election AND clean up the streets of NY as it aimed to stop people from disposing their gum on the streets.
Their blog has pictures of the posters that were submitted from around the world.
An interesting read.....
3 comments:
Paul -
Great post. I hadn't seen all of these election efforts by major brands, appreciate you putting them in one place. The gum one is hilarious.
I came across your blog because I did some work with Tropicana for their "Freshly Squeezed Election Tweets" site. I will make sure to pass along your post. They are definitely 100% orange and were looking to help add value to the social media community, seems to have succeeded with both! Thanks again.
Feel free to be in touch,
Leslie
Leslie A. Bradshaw
New Media Strategies
lbradshaw@newmediastrategies.net
B: www.lesliebradshaw.com
T: www.twitter.com/leslieann44
Thanks for the comment Leslie.
Google alerts must be working well for you ;)
Tell your entire team congratulations on an exceptional effort. It is great to see that some agencies and marketers "get it".
And thanks for sharing AdJoke...
Paul
Paul, great post and thanks for the link. The 7-11 marketing effort is a great example, since it gives everyone that feeling of belonging which in consumer psychology is a strong selling decision factor. Best of all though, is that I would expect the politically-oriented to show their support even if they aren't thirsty... I know I would have :D
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