Rarely funny rants from a (yet another) planner.
...So many marketers do not understand the value of holistic engagement. Engage me with a quality mass campaign, create curiosity, drive behaviour then CAPITALIZE on my attention. Give me something to engage with, make me want to provide you with behaviourial data, allow me to begin a whole new relationship with your brand based on entertainment, the power of discovery, the thrill of satisfied curiosity or simply something new.
When will they wise up?
Post a Comment