Virgin Australia has launched a new campaign called "Right Music Wrongs." The campaign, created by the Droga5 crew, focuses on artists (like Vanilla Ice) apologizing for the music, culture and news they created back in the day.
A small microsite has been created which allows users to upload artists who the think are guilty of Music Wrongs and there are already a few dozen there.
For a simple site, it's got a nice look and a straightforward approach. Virgin stands for music and this is a nice campaign from a brand perspective. But if they are trying to raise awareness for a new concert series or product, it falls a bit short.