Just flipped through a new presentation from the Fallon planning group. A great, mini-case on how a video went viral. Although the 5 ideas that are presented in this deck are fundamental, the presentation is simple and intuative. I love the specific metrics about how each network contributed to the overall views of the video.
Some excellent visuals to help you think about your next presentation. As per usual, activation of social networks (yours and your friends) is the critical first step to ensuring something gets watched and talked about.
Slideshare is being annoying and I couldn't embed. Flip through the FULL PRESENTATION HERE.