Volkswagen it appears has followed up the staircase project with a second one, the worlds deepest trash bin.
I love the idea behind The Fun Theory , and I also love how the idea can ladder back to the brand. The extensions of showing that Volkswagen can make everyday activities, actions or items more exciting through experience and creativity is endless. I can see how they can take this brand positioning and extend it to their car launches, dealership experience, features, product innovation, sponsorships, partnerships and hopefully their digital experiences as well.
They have started the project by focusing on creating fun experiences that can make the world a better place, such as taking the stairs vs. escalator and increasing garbage collection and coming soon, they will show us how we can make recycling more fun. I am curious to see what other "making the world a better place" experiences they create.