Sony Soundville

Sony has released a new spot in Europe that shifts the focus from "Color Like No Other" to Sound. Created by Juan Cabrel (the guy who created the Cadbury Gorilla), the spot takes over a a small island town and installs speakers that play multiple types of music for a week straight.

The shots and tracks are nice and I think the piece creates cool impact. To be honest though, the brand message at the end seems a bit out of place. This would have been a great short film (brought to you by Sony) without forcing it into an ad at the last minute. Still pretty nice stuff though.

What do you think?