This image shows the search results for "aniston globes" after the Golden Globes. I wanted to share the amazing dress that Jennifer was wearing at the event with a colleague. In the search results and clearly highlighted was relevant conversations happening in twitter and showcased by "recency" not quality, or accuracy. This is on the first page, not hidden down below.
If this is what consumers will see every time they Google your brand you had better be participating. The countdown is on until the term SECO (Search Engine Conversation Optimization) is the latest buzzword in the social media world.
*SECO (Search engine conversation optimization) is officially trademarked by me :)