Do you see the faces in the packaging above? Some designer was having fun that day. It kind of reminds me of the whole Ikea Dog penis story.Here are the scary broccoli faces.
Found on the Consumerists.
Thursday
WTF of the week - Broccoli faces
Do you see the faces in the packaging above? Some designer was having fun that day. It kind of reminds me of the whole Ikea Dog penis story.Here are the scary broccoli faces.
Found on the Consumerists.
The Next 7 Posts
I’ve been thinking a ton about Adjoke lately and had a great discussion with some colleagues last night about how to enhance the quality of the content. We’ve posted a lot; from cool ads to brutal ones, digital trends to viral videos, industry gossip to agency news – the works.
I think that where I’d like to improve is more in the opinion category. Some of my favorite posts have come when PC / myself have provided a perspective on the space and a number of users have commented / debated those thoughts. It’s nice to see a core group of readers who want to engage on some of our ideas and talk about how they could use them for some of their own clients.
What does this mean? Well in the short-term (for my next 7 posts), I’m only going to post opinion pieces related specifically to digital. PC and I have had a done of debates lately on the space and I think we can carry them onto the blog to create some good content.
In the long term, I’ll still be posting about whatever I think is cool but am going to try to ensure that I’ve got a balance of “cool ads” and opinions.
Essentially, I think that the best blogs create unique content that comments on the stories / articles in the industry and puts their own spin on them. They are also focused and create their own niche ideas / readers. Hopefully, people are interested in our perspective and Adjoke keeps on rolling.
Thanks to the group last night who gave me some good thoughts about the blog (specifically YBread) and hope you keep commenting in the near future!
Wednesday
Takeout Sushi? Really?
How hard is it to position Sushi that's delivered to you? Think about it. It's not hard to find a decent Sushi restauarant (at least if your in an urban centre). Service is quick and it's pretty cheap so why would you even consider ordering?
Sure, you might be pressed for time but you could just grab a pick up order from your local place and go from there.
That's where Gin No Sara comes in:
Hilarious spot and great idea. I love how many direct TV spots use the comparrison method when any good consumer knows that they are complete crap. Nice to see a brand make fun of it...
Who knows if it will actually work and sell Sushi but if you want to quickly raise awareness for a brand than this is a fun way to do it!
Sure, you might be pressed for time but you could just grab a pick up order from your local place and go from there.
That's where Gin No Sara comes in:
Hilarious spot and great idea. I love how many direct TV spots use the comparrison method when any good consumer knows that they are complete crap. Nice to see a brand make fun of it...
Who knows if it will actually work and sell Sushi but if you want to quickly raise awareness for a brand than this is a fun way to do it!
Honda Does it Again...
Trolling through AdAge's Creativity top spots of the week, I came across this one from Honda.
It's hard to tell one car ad from another these days. They've always got to have shots of the cars moving on an open road, a slick interior, maybe an over-the-top test of strength (think any truck ad ever made) or the simple shot of a car skidding across the desert with a huge cloud of sand behind it.
Whatever the case may be, when a car brand goes outside the norm I remember it.
Honda has continually broken from the car-ad mold and although this spot contains remnants of it, I like the thought about what goes into making a Honda.
It's hard to tell one car ad from another these days. They've always got to have shots of the cars moving on an open road, a slick interior, maybe an over-the-top test of strength (think any truck ad ever made) or the simple shot of a car skidding across the desert with a huge cloud of sand behind it.
Whatever the case may be, when a car brand goes outside the norm I remember it.
Honda has continually broken from the car-ad mold and although this spot contains remnants of it, I like the thought about what goes into making a Honda.
Tuesday
The Six Groups of Social Media Behaviour
The book Groundswell by Bernoff and Li has been mentioned by Ty a couple of times on the blog. If you have read the book you will recognize this image:
Essentially it breaks consumers into six groups based on how they participate online. Well how does our population of consumers rank?
A lot of people are questioning the methodology of Forrester's data collection on this one, and I agree. There are previous studies showing that as many as 89% of Canadians have watched an online video in the last 12 months, completely throwing this 43% spectators percentage out the window.
Regardless I like the idea behing the ladder. It is a great way to filter your social media ideas. Who are your customers? Where on the ladder are they? Now make sure that your ideas, apps, tools, sites...whatever the hell you build makes sense. Don't expect them to create a video when all they do is watch them.
Charts found through Brad Mays twitter feed. See the full tweet here.
Essentially it breaks consumers into six groups based on how they participate online. Well how does our population of consumers rank?
A lot of people are questioning the methodology of Forrester's data collection on this one, and I agree. There are previous studies showing that as many as 89% of Canadians have watched an online video in the last 12 months, completely throwing this 43% spectators percentage out the window.Regardless I like the idea behing the ladder. It is a great way to filter your social media ideas. Who are your customers? Where on the ladder are they? Now make sure that your ideas, apps, tools, sites...whatever the hell you build makes sense. Don't expect them to create a video when all they do is watch them.
Charts found through Brad Mays twitter feed. See the full tweet here.
Harley Davidson introduces the V-Rod Muscle
Harley-Davidson Inc. has hired supermodel Marisa Miller to promote the V-Rod Muscle, a motorcycle aimed at a younger, hipper demographic than Harley’s traditional customer base.
The V-Rod Muscle is a sporty, sleek bike introduced this year. It has a long, low profile inspired by drag racing and an engine that was co-developed with Porsche, the German sports car maker.
Monday
Well Played Apple
A nice response to the new, $300 million dollar "I'm A PC" campaign. It was only a matter of time.
The Spectrum of Conversation [and listening].
Sometimes I see these sort of visuals and love them. Other times I hate them. This one I am undecided.What I like is that it is a great visual for displaying all of the different ways you can engage in online conversation. Become a real web 2.0 evangelist [how disgusting was that sentence].
What I don't like is that they break online conversation into parts. When you do that it doesn't work. To truly deliver upon the "art of conversation" online you need to be involved in quite a few of these. For brands to be taken seriously in this environment they need to live it.
You can't just put up a blog using a platform, then not allow people to spread the word, participate in the conversation and create on their own terms. Those brands will fail, get scared and never return to the world of social media, web 2.0 or whatever you want to call it. I call it the way I choose to engage the internet so that it enriches my life and experiences.
Quotes From Tribes
I follow David Armano [and so should you] on Twitter and he has been posting his favourite quotes from Set Godin's book Tribes. If you read AdJoke regularly you will know we love a good quote and you know we appreciate Seth Godin's contribution to common-sense marketing and advertising.Here are are my favourites from David Armano's tweets:
"Leaders make a ruckus" - Tribes
"defending mediocrity is exhausting" -Tribes
"The best idea doesn't win. the idea with the most fearless heretic behind it wins" -Tribes
"In every organization, everyone rises to the level at which they become paralyzed by fear" -Tribes
Sunday
More Interesting Snippets
See the full collection here. I think I have shared most of them on AdJoke, but definitely look through the site.
Great Stuff
I was stumbling tonight and came across a great site with a post about 39 sweet print executions. Check out my favorite three below. A common theme among them? They're simple. Sweet art direction and straightforward ideas.
The influence of the internet
How will brands change to accommodate this new consumer? One who wants to be heard, expects to be heard and will not get involved with your brand unless they have a chance to be involved in the conversation. Ohh, and have fun HR.
Agencies - Then and Now
Remember the good old days of advertising? The ones that are shown on Mad Men?
I don't. I'm 25 and have no idea what it was like. But I've heard stories. Lot's of them and they usually have some consistent themes:
- Creatives ran the world (and the agencies). Account management was ensuring that your team showed up at a scheduled meeting.
- Budgets were not an issue; you could propose a wacky brand idea, fly around the world to shoot it and return with more party stories than you could imagine (and a decent spot).
- Time wasn't a problem. Deadlines existed, sure, but you had 4-6 months to create a campaign, approve it and push it live. And with only 3 major TV stations and a few papers, execution was pretty frigging simple.
- There was only one ROI metric that mattered - sales. If things were good, relationships were great. There was no research, no "key message takeaway" studies and certainly no focus groups.
What's changed? A lot.
- Budget and time are a big issues no matter which client you work with (typically the standard combination - more executions in less time for less money)
- Creatives are still vital but are now part of the total system - along with strategic planning, production, digital strategy and technology
- Clients expect less flash and more results. Less talk and more sales. They expect agencies to prove it.
- Marketing budgets are more focused to very specific objectives - not "brand building"
- We can no longer look at what worked 10 years ago and fit it to our brand.
Agencies can't cheat as well as they used to. Digital strategies are emerging everyday and if something worked 6 months ago, it might not work tomorrow. Agencies have to be able to adapt and feel comfortable creating campaigns that have never been done. They also have to manage the millions of conversations that are happening about their brands.
Things are different. But I think that in the next 10 years the agency model will be stripped and rebuilt. You'll either be a strategic shop or a production one. The best - of either model - will still make good money. But the average ones that are just getting by won't be around for long.
I don't. I'm 25 and have no idea what it was like. But I've heard stories. Lot's of them and they usually have some consistent themes:
- Creatives ran the world (and the agencies). Account management was ensuring that your team showed up at a scheduled meeting.
- Budgets were not an issue; you could propose a wacky brand idea, fly around the world to shoot it and return with more party stories than you could imagine (and a decent spot).
- Time wasn't a problem. Deadlines existed, sure, but you had 4-6 months to create a campaign, approve it and push it live. And with only 3 major TV stations and a few papers, execution was pretty frigging simple.
- There was only one ROI metric that mattered - sales. If things were good, relationships were great. There was no research, no "key message takeaway" studies and certainly no focus groups.
What's changed? A lot.
- Budget and time are a big issues no matter which client you work with (typically the standard combination - more executions in less time for less money)
- Creatives are still vital but are now part of the total system - along with strategic planning, production, digital strategy and technology
- Clients expect less flash and more results. Less talk and more sales. They expect agencies to prove it.
- Marketing budgets are more focused to very specific objectives - not "brand building"
- We can no longer look at what worked 10 years ago and fit it to our brand.
Agencies can't cheat as well as they used to. Digital strategies are emerging everyday and if something worked 6 months ago, it might not work tomorrow. Agencies have to be able to adapt and feel comfortable creating campaigns that have never been done. They also have to manage the millions of conversations that are happening about their brands.
Things are different. But I think that in the next 10 years the agency model will be stripped and rebuilt. You'll either be a strategic shop or a production one. The best - of either model - will still make good money. But the average ones that are just getting by won't be around for long.
Stop Smoking Already
When I came across these ads I thought, "Its been a while since I saw any stop smoking ads that weren't for Nicorette".
The New Pepsi. Will it change anything?
Well Pepsi felt the need for a shake-up. So they have a new logo (see to the right) and $1.2 billion later; a complete packaging, merchandising and marketing overhaul of its soft drinks -- and a reduced reliance on BBDO, the shop that put it on the map nearly 50 years ago.In trying to rebuild North American carbonated-soft-drink volume that dropped 3%, PepsiCo Chairman-CEO Indra Nooyi said the company will embark on a sweeping revamp of "every aspect of the brand proposition for our key [carbonated-soft-drink] brands: how they look, how they're packaged, how they will be merchandised on the shelves and how they connect with consumers." Leading the push is Dave Burwick, recently tapped as CMO for beverage brands.
Good luck Mr. Burwick. You'll need it.
The Links
- Even video games aren't safe from the failing US economy
- The Obama campaign breaks another record for fund raising in September. With hundreds of millions to spend and growing support, things are looking good for Obama fans.
- The next TED conference? Or just another unworthy competitor.
- Economy troubles? Google doesn't think so. They think it's perfect timing.
- Marketer of the year? Yup, it's Obama.
- Are there any agencies out there that actually use the digital tools they talk about? Banner blog is trying to find out.
- Always find yourself making checklists? Here's a new social site that helps you make your own.
- Facebook is now the number one photo site on the web with over 10 billion photos.
- Ever wanted to create your own digital business card? The one place with all of your social networks, blogs and feeds? Now you can.
- Want to know how to make a better presentation? Godin gives you 9 simple tips.
- The Obama campaign breaks another record for fund raising in September. With hundreds of millions to spend and growing support, things are looking good for Obama fans.
- The next TED conference? Or just another unworthy competitor.
- Economy troubles? Google doesn't think so. They think it's perfect timing.
- Marketer of the year? Yup, it's Obama.
- Are there any agencies out there that actually use the digital tools they talk about? Banner blog is trying to find out.
- Always find yourself making checklists? Here's a new social site that helps you make your own.
- Facebook is now the number one photo site on the web with over 10 billion photos.
- Ever wanted to create your own digital business card? The one place with all of your social networks, blogs and feeds? Now you can.
- Want to know how to make a better presentation? Godin gives you 9 simple tips.
The best Obama UCG - MC YOGI
Out of the 150 trillion user generated videos created for the Obama campaign this one is my favourite. Why? The production quality is incredible and I believe this is the type of content that could make a difference.
Obama '08 - Vote For Hope from MC Yogi on Vimeo.
I promise this will be my last post on the US Election until the election is over.
Obama '08 - Vote For Hope from MC Yogi on Vimeo.
I promise this will be my last post on the US Election until the election is over.
Loving AdJoke.ca
Props to PC for converting our annoyingly long URL to something simple.
It wasn't a complicated task...but it makes a huge difference.
Here's to simplicity.
It wasn't a complicated task...but it makes a huge difference.
Here's to simplicity.
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