I follow David Armano [and so should you] on Twitter and he has been posting his favourite quotes from Set Godin's book Tribes. If you read AdJoke regularly you will know we love a good quote and you know we appreciate Seth Godin's contribution to common-sense marketing and advertising.Here are are my favourites from David Armano's tweets:
"Leaders make a ruckus" - Tribes
"defending mediocrity is exhausting" -Tribes
"The best idea doesn't win. the idea with the most fearless heretic behind it wins" -Tribes
"In every organization, everyone rises to the level at which they become paralyzed by fear" -Tribes
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