Trolling through AdAge's Creativity top spots of the week, I came across this one from Honda.
It's hard to tell one car ad from another these days. They've always got to have shots of the cars moving on an open road, a slick interior, maybe an over-the-top test of strength (think any truck ad ever made) or the simple shot of a car skidding across the desert with a huge cloud of sand behind it.
Whatever the case may be, when a car brand goes outside the norm I remember it.
Honda has continually broken from the car-ad mold and although this spot contains remnants of it, I like the thought about what goes into making a Honda.
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