Pong with Andy

The US Open is going on right now and American tennis player Andy Roddick is featured in a number of different ads during the tournament. Last year, American Express had a great spot (below) of Andy playing against a giant Pong Paddle.




For 2007 Lacoste, Roddicks clothing sponsor, leveraged this AMEX spot to create a neat promotion and Microsite. In it, you can challenge Andy to a 6-point game of Pong. If you manage to beat him (the interface is a bit challenging) your name is entered into the contest (you can win tickets to this years US Open).



It's nice to see two different brands leverage something successful from a previous campaign. Rather than try to be completely different, Lacoste used a successful spot from AmEx and created a nice, quick promotion for their athlete.