Just for fun - predict the brief with me.

Lets all play a game. It is called predict the brief - here is my 10 cents.

Client brief:

Objective: To create an ad campaign that positions our new skinned HP laptops as fashionable and trendy PC alternatives to the Apple macbook offerings.

Target: Urban men & women aged 16 - 30.

Insight: Our consumers want their laptops to reflect their personality and to show the world who they are much like the fashion they wear and the way they decorate their house. Our deep dig research shows that laptops and tech products have become an increasingly more important accessory to our target.

Agency - "Let's take the laptops and have them behave just like high-fashion. We can do a TV spot that shows celebrities and models talking about how their laptop is very personal that it truly is an extension of their character and represents them as much as the clothing they wear. (and it is tied into our "the computer is personal again campaign line"). For a buzz campaign lets get the top designers in the world to create a custom one-of-a kind laptop, autograph it and sell it on the clients website with the money raised going to their favourite charity. And then to show the client that we can think non-traditional lets ummm, hmmmm ....I know, I know we can create a fashion show with the models only wearing laptops. That would be so out-of-the-box it would cut right through the clutter."


Client - I only want print executions.

Creative team - "Just put the fucking things on a clothes hanger then."


Tadaaaaa....now that is creative.

Think I am wrong.... comment below. Oh yeah and one question - do the computers come skinned or do you buy the sins like big stickers and put them on yourself?