Halo 3 Museum - Watch it in order

Agency Spot for web:

TV spot

Consumer Generated Spot. They took a 90 sec trailer slowed it down and added their own music selection.

Only 5 days into the campaign and consumer generated ads are already populating Youtube. Pretty impressive.

1 comment:

Fuego said...

Never saw the original TV spot, but this week I did see on TV something similar to this consumer-generated version with different music...consumer trumps agency/client? or agency planted "consumer-generated" spots on youtube?