Consumer Generated Spot. They took a 90 sec trailer slowed it down and added their own music selection.
Only 5 days into the campaign and consumer generated ads are already populating Youtube. Pretty impressive.
1 comment:
Anonymous
said...
Never saw the original TV spot, but this week I did see on TV something similar to this consumer-generated version with different music...consumer trumps agency/client? or agency planted "consumer-generated" spots on youtube?
1 comment:
Never saw the original TV spot, but this week I did see on TV something similar to this consumer-generated version with different music...consumer trumps agency/client? or agency planted "consumer-generated" spots on youtube?
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