A study today from agency JWT found that 1 in 5 people sacrifice sex in order to spend more time online. Yes - you did just read that correctly. The study goes onto some key statistics around the web;
- 48% of people believe the web is as essential as their cell phone, feeling disconnected and incomplete without it.
- 28% of respondents admitted that they spend less time face-to-face with friends because they want to spend it online.
Is this a sad state of affairs? Or does it simply articulate the growing force that the web is becoming? I wonder if 1 in 5 people would sacrifice sex to listen to the radio...
Link from Valleywag -