Apple has done some fantastic advertising over the last 20 years.
From 1984 to the emergence of the iPod TV spots, there are few brands in the world that can claim the kind of consumer loyalty that Apple has.
But in the changing digital world, Apple has to find ways to stay unique and innovative. It's not enough to simply re-purpose their Mac TV campaign and create boring online banners with super-low click-through rates - you have to be different to get someone's attention.
This online execution, using their Mac and PC guys, leverages the power of the web in a simple, yet fun way. That, and it can be found on the CNETS Window's Vista homepage.
If you've ever wanted to see some good, online advertising - click here and check it out.
1 comment:
The apple ad on CNET is possibly the coolest media placement I have ever seen. And on the internet! We need to start seeing this more.
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