I know, I know...what a statement. It will probably change in a few hours but after just watching this spot from Cadbury Schweppes, I had to blog it immediately.
From a branding perspective, I'm sure link will be low and key message...well that's going to be tough as well.
But it's a nice ad. It got my attention and I'm going to remember and enjoy watching it...over and over. If it's on TV, I won't FFWD through it on my PVR, I'll watch. And that to me, is success.