I was reminded of the power of a brand this weekend. It was my girlfriends birthday and all it took was a couple of Tiffany's blue boxes to make her go over the moon.I could of spent twice as much money at Peoples, Birks or Spence Diamonds but she would have been half as happy.
Even when I was there the Lady helping me out was telling me about how a man was in to purchase his Mom a mothers day present and he asked if they had a different coloured box. Apparently she looked at him and said that the box is just as important as what it contains... so true.
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