Saturday

The Power of a brand

I was reminded of the power of a brand this weekend. It was my girlfriends birthday and all it took was a couple of Tiffany's blue boxes to make her go over the moon.

I could of spent twice as much money at Peoples, Birks or Spence Diamonds but she would have been half as happy.

Even when I was there the Lady helping me out was telling me about how a man was in to purchase his Mom a mothers day present and he asked if they had a different coloured box. Apparently she looked at him and said that the box is just as important as what it contains... so true.

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