Big corporations are scared of user generated sites like YouTube. Why? Because of one reason: control. It's scary to launch a campaign and have people give you feedback in real time, especially if there could be thousands of them speaking negitively about your brand.
But there is also a huge opportunity to leverage the masses - even if they point out something wrong.
Tiger Woods Golf 2009 is a popular game by EA Sports. A random guy found that there was a gitch in the game. As a video player, you could walk towards a ball in the water and actually hit it. He posted the video on YouTube and called it the "Jesus glitch."
A few thousand people watched the video and some even emailed EA sports to complain about the problem. Rather than ignore them, EA simply created their own video and responded.
1 comment:
I wish I was Levinator 25. Another example of how paying attention to the conversation around your brand and products can pay off.
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