TBWA catches the Pepsi Spirit

TBWA Chiat Day. Its the agency.

BBDO is no longer Pepsi's lead agency. BBDO had the account for 48 years. That lenght of a relationship is unbelievable. I know of Agency's that brag after keeping accounts for 5 years. Read more on Adweek.

Is Ford next? Will they ever leave Y&R?

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