We had some good news today - won a major pitch that a lot of the agency has been working on over the past 4 months. It was tough, challenging, inspiring and worth it. And not necessarily because we won.
It's funny how pitches work. The thrill of working with a team for nights on end, building work that is free from restrictions and daily client feedback. Doing what you think is best and presenting it with confidence.
Then you wait. And wait. And hope.
Sometimes things work out. Other times, you just wonder what the other agency did that was so much better - especially when you thought you did everything that was possible.
Northern Planner wrote a great post about why losing feels so much worse than winning. I agree. To those pitching right now, good luck. To those that just got some bad news, here's to figuring out what to alter in the future.