Some agencies spend a lot of time creating Holiday greetings that can't be ignored. What I like about this one is that it's a simple video, cool idea and great execution. Found on Adverblog, I'm sure this is going to be one of many Agency Holiday "ideas" over the next couple of weeks.
Why would an agency spend time, money and resources against something like this? It doesn't have anything tied to it. It's not for a client. And it's using creative time when they could be focused on something else.
That being said, it says something when you can create a video that goes viral just for the sake of spreading some Holiday cheer. And I'm sure the long-term return of this for the agency will have massive (revenue) benefits.