Digital is the aim

From the London Telegraph...

It is the aim of Publicis to make 25pc of revenue from online advertising by 2010. The group has also been working secretly with Google on advertising strategy, with a an update due in January.

"It has to do with better targeted advertising, making it more sophisticated," he says. "We will advertise to people through their habits. Analytics and targeting online will be key in the future." There was scepticism when the Google deal was first announced, as observers saw Publicis sleeping with the enemy that threatens traditional revenues.

I am interested to see what the "update due in January" is? What do you think the update will be. Will Publicis be offering clients access to Google Ad Labs, or Media Labs products? Or will reduced fees be offered for testing and case studies?

See the full article here.

No comments: