I love the BMW smack down on Audi on this one. Both brands have done some really smart advertising in the last couple of years but I still love it when they take shots at each other - even if it is on a street in Santa Monica.
The fact that these brands not only go at each other but create custom placements to call one another out is great. In fact, I think it helps both of them to have the frick and frac against each other. I remember both of these ads now as a result (even though BMW is better positioned in this competition) and I hope they keep this up.
Found via adrants.