Bell Solo Mobile a Canadian Cell phone company is in the process of removing several advertisements across the country after the undertones of the campaign execution were revealed. A button poking fun at Belsen, a Nazi concentration camp.
The ad demonstrates an advertiser's negligence and extremely poor taste. The Solo Mobile ad, which is hung high above the crowds inside Downsview Subway Station in Toronto depicts a tearful woman wearing a series of buttons, one of which reads "Belsen was a gas," a reference to Bergen-Belsen, a Nazi concentration camp used during the Second World War.
Who is to blame? A ingnorant wardrobe assistant? A creative who thought they could slip one by the client and Canadians or just a consolidated group of clients, creatives and account people who were too busy pushing another execution through to realize what they were doing. I am guessing they grabbed a bunch of buttons for the shoot from a bucket in a store for $1 each and picked their favourite colours - not takign time to digest the messages.
I wonder how many people will take a fall over this one.
Link to the news story from Toronto's city TV.