Are parodies acceptable? I don't like them very much. Maybe if they are timely, but 18 years later?
Below see the original British Airways ad circa 1989 then look at the 2007 SilverJet ad that premiered during the Rugby World Cup.
I agree that they are positioning themselves against BA as in BA talks about serving 24 million, while SilverJet only serves the privileged few but still something just doesn't feel right.
I also wonder why Hugh Hudson the acclaimed Director of many commercials and movies including Chariots of Fire (1981) would want to direct a parody?