"The bullet that kills you never hits you between the eyes. It always hits you in the temple. You never see it coming, because you're looking in the wrong direction."
- EDS Futurist Jeff Wacker (quoted by Thomas Friedman in Hot, Flat and Crowded)
I love this quote. It's said here in an environmental context, however I think it can easily be applied to ad people who aren't thinking digital (and who never really want too). We're going to see a lot of dead people on Ad Street in the next few years and I assume, they will be 100% temple shots.
I read this quote while reading Friedman's killer new book on the plane (worst trip ever) to London. This is going to be a slow week for posts (on my end) but I've already seen a ton of great stuff here that I'm going to be blogging all next week - including the first advertising art gallery I've ever been too (which was sweet), some great shows and museums and, of course, Tube advertising.