We've posted about Kevin Roberts before (he's the CEO of Saatchi & Saatchi worldwide) but I loved his recent post so much I had to blog it.
Roberts talks about how easy it is to become sidetracked - especially during a stressful, economic time. There is always so much going on, too much work to get through in the day and not enough time to really think about the things that matter - in life and in work. So how do you overcome the stress and the huge pile of papers on your desk?
Make a list.
Kevin suggests these 5 key things for your list (that you should make Tomorrow):
- Refer to your 100 Day Plan. (Saatchi operates under the idea of creating 100 day plans in order to accomplish the important goals that can't wait. I love this idea and think it has huge potential wherever you work)
- List what needs to be done next.
- Start each item with a verb. You want a list of real, physical actions you will take.
- Cross off at least half the items on your list. Decide what’s to go and what’s to stay based on importance, not urgency.
- Get started.
It's funny but isn't this exactly how great campaigns are created? A single-minded message, a straightforward brief and a strong point. Most importantly, great work requires focus. Ignore the stuff around the edges and just focus on what matters.
But remember, write it down first.