Turns out the joke was on me. The Google blog is sweet.
Not only does it give anyone access into one of the most forward-looking digital companies, it provides users with excellent tips and tricks for all their web endeavors.
Take their series on creating a great website. The first post discusses how to use Google analytics to your advantage. It's a quick read and well worth it.
The second is more about site design. Google's top four tips?
- Tip #1: Pass the 8 second test. At first glance, a visitor should understand the purpose of your website within a few seconds. People are busy and have limited attention spans — you want to keep them from hitting the dreaded back button.
- Tip #2: Tell them what's in it for them. Create clear and tangible benefits (e.g., "Save more! Make extra money! Look better with our product!").
- Tip #3: Use compelling images. Try product images instead of generic stock photos, icons with blocks of text, and buttons instead of links. Keep in mind that a low-quality, irrelevant image can kill your site's credibility.
- Tip #4: Close the sale. Help your visitors take the next step. Make that step clear and easy to reach; don't make them hunt for it. Action words like "buy now" may work better than "add to cart," for instance.
