James Boags Draught - Pure Waters

Nice work from Publicis Mojo in Sydney. I really enjoy this spot. When will North America change so that the 60 second spot becomes the norm?



The lightsabre is the highlight.

Skittles might be random, but they get it

In the last few years, Skittles has come out with a ton of random, off the wall TV advertising. The spots are irreverent, hilarious and impossible to forget. Here's one of their latest that is starting to get some good press:



In the digital space, however, Skittles has been like most other brands - just OK. Until now.

The new Skittles site is very simple. You go to it, enter your age and agree to the terms of service. From there, a small Skittles widget appears and you can surf other sites (Like Facebook, Twitter, YouTube and Wikipedia) to see all of the different content and conversations going on about Skittles across the web.

There is no master site, no funny flash videos or games, just a widget that takes you to some of their different properties. You can become a fan on Facebook (there are already a few hundred thousand), follow in real time what people are saying about Skittles on Twitter or even edit what Skittles means on Wikipedia.

It's a great strategy. Why build a site that people have to come too when you can go to the places they already are and provide them with cool content or added-value tools.

This idea isn't new (as AdAge mentions) but it's very smart. I hope that more brands take this approach in the future. Go where the conversations are already happening and be a part of them.

Dirty Advertising

Does sex sell? Maybe.

Does it get people's attention? Definitely.

And Raun certainly got mine with this spot:



You can see the full campaign here (there are 2 other spots...not as dirty as this one but still appealing). What do you think? Does an ad like this make you want to buy a sofa?

The only thing I do know is that this spot isn't running in Canada anytime soon.

Found via Copyranter.

Help Adjoke Beat Marketing Magazine

We need your help.

As you can see, we need only 30 people to surpass Marketing Magazine in terms of RSS subscribers. It's a simple challenge and we are asking all our readers with feeds (and friends who have feeds) to add Adjoke.


What do you have to do?

First, get a Google Reader. It will take you less than 5 minutes to set up and it will change your life. You can watch a short video about what a Reader is here and if you are always annoyed that you don't have time to read anything or check out your favorite sites, this is the ultimate solution.

Next, copy the Adjoke feed link right here: http://feeds2.feedburner.com/Adjoke.

Paste the feed link into the section of your Reader that says "Add Subscriptions" (it's on the top left portion). Once you've cut the link in, click "Add" and you're done. All new content will automatically update in your reader and you'll never have to type in the URL again...

We're planning some big things for our 1,000th post and we'd love your help in spreading the word about Adjoke and encouraging your friends to subscribe to it!

Thanks again for reading and stay tuned for a ton of new posts.

He's Back

The great thing about Nike? They get timing and they don't wait for a product to create a great spot about their brands. Here's one that was released this week for Tiger's return. Great stuff:

I HATE FEAR.

I was close to putting an exclamation mark at the end of that title. Fear is my most hated emotion. It cripples us, paralyzes rational thought, destroys intelligence and kills creativity.

Why? Too many brands today fight change and ideas new ideas because of fear. How many times have you heard that a brand can't try that idea or strategy because they are afraid. Fear means risk and in my mind the opposite of risk is obsolescence.

Most brands today would rather slowly become obsolete, un-interesting and dead then to take one little risk. The arguments don't add up or make sense. Arguments such as, we can't expose our brand, or, that is untested territory without predictable ROI are bullshit.

Every article you read with a CMO or other senior marketing title in it says that they are looking for their agencies to be "more creative", "more innovative" or to "find new ways to break through", but I do not see to many giving agencies permission. Obviously as a marketer you need to, and want to seem open to ideas but very few actually bless ideas. How can original thoughts see the light of day if there is no pre-existing model to base the ROI on? How can a risky position or a unique articulation of the value proposition become reality if everyone is full of fear?

Here is my wish. 80% was considered honours in school, so lets continue to see 80% as a successful grade. If all brands invested 80% in work they were comfortable with, that didn't scare them; then invested 20% in the "risky adventures" I believe that the following year they would be looking to invest 30%. If every movie Disney put out was about a lonely princess/woman/peasant that was eventually saved/loved/found by a strapping young lad we would all get bored and more importantly 101 Dalmatians would have never been made.

Risk in the world of marketing and advertising generally means drawing a line in the sand and standing for something more that a one size fits all message. It usually means deciding who you believe your brand speaks to, and how you want to speak to them. These decisions can be scary because they potentially mean failure. Especially in today's market this is a tough call to make but as far as advertising goes...

It is better to say something to someone then to say nothing to everyone.

BlackBerry Bullet

Now this is an aggressive stance to take.

Clean Coal Air Freshener

Clean Coal Air Freshener harnesses the power of the word "clean"....I love it.

Making the Oscars golden again. 10 tips.

WHEN WILL YOU LISTEN? The way the world is engaging with media, entertainment and content HAS CHANGED.

The article on AdAge made me sick today. The title was "Oscar Night Ratings Improved, but far from Golden." Apparently the ratings were the 3rd worst in history. I would be pretty happy with the fact the ratings improved over last year. The way we consume media has changed and so must measurement of success and how media companies sell their wares . The #1 rated show from Dec. 2008 wouldn't be in the top 5 of 1980. (An interesting fact is that the number of TV's in 2008 is 33 Million more than in 1980). We all know what is happening and where the eyeballs have gone. How can one of the most respected publications in our industry ignore everything else.

So what other metrics should they be measuring? Well:

1, 600,000+

That is how many views the 13 most popular videos from the Oscars posted to YouTube have received in the last 24 hours. How many people in the "golden days" of the Oscars recorded and shared clips the next day? The top 30 has over 2.5 Million.

16, 800 tweets using the hashtags #oscar or #oscars.

13,000,000+ blog posts (within 28 hours).

In 1983 the Oscars had 10 Million more viewers than last nights show yet a 30 second spot was about $1.5 Million cheaper. Obviously their advertising model is flawed and not sustainable. Who will continue to pay more for declining and fragmented audiences. I have got an idea why don't you find ways to reach involve the larger audience.

Here you go Oscars - send me the cheque via PayPal:

1. Allow brands to sponsor the Oscar sponsored vidoes posted to the internet. Have someone on staff posting to Oscars.com, YouTube, Vimeo, etc all speeches, skits, comedic mistakes; whatever the online world will be a buzz about tomorrow the second after it happens. If you don't someone will post them. Win by being first.
   
2. Partner with YouTube to create branded media players for those videos, put logo's on the bottom corner, and links to their sites in the more information section.
   
3. Add in a 10 second billboard at the end of the vidoes.
4. Partner with Google to have targeted bigbox banner ads next to all plays of that video on YouTube or any other Google ad-network enabled sites.
5. Then have someone interacting with the Twitterverse updating them on posted videos with links driving to oscars.com where additional display advertising is available.
6. Follow that up with sponsored search where a parternship with Google (owner of YouTube) ensures that all related search terms for a 72 hour period from the start of the show has Oscars.com video gallery come up as #1, 2 and 3.
7. Then enable oscars.com with Facebook connect. Allow people to comment on the videos, engage in the conversation and guess what... thats right. You have a identified a very active group of consumers for the Oscar advertisers to communicate with via, facebook flyers, targeted ads, behavioural targeting through-out the google network.
8. What could be next? Maybe employ a handful of celebrities or other attendees to take candid pictures from the event and post to the world via twit pic (I loved MC Hammers pictures from Superbowl), flickr, facebook, Myspace and more. Ensure these pictures are brought to the audience by a brand. Example: Follow DoveRealBeauty on twitter to see pictures of who Dove's favourite celebrities think have Real Beauty. Example #2: Join the Winners Facebook Fashion group to see VIP access to the best dressed the second they get out of the limo. Then maybe have Winners buyers share with the group how they can copy the looks for a low dollar.
9. Post the entire show to Oscars.com after it is complete for viewing (without commercials), have page takeovers surrounding the video.
10. And finally get your advertisers involved before the big day. Go big with user polls, leak presenters, share expected arrival times on the red carpet of certain stars, share the after party menus, and give us a look at those coveted winner gift bags. I am sure you could find a sponsor for that content.
    

Now if the Oscars media team brought this package to a brand I have a feeling that they would pay the additional money necessary to make the Oscars the most profitable ever...and in our business that makes them "Golden".

Beyond the Click

If you've ever read AdJoke, you'll know that I'm a big advocate for better metrics online - especially when it comes to display advertising. I'm sick of measuring clicks and impressions. They are useless metrics that really don't tell you anything about brand recall, message takeaway and purchase intent. Sure, you can tell if someone went to your site but let's be honest, it wasn't just the display ad that got them there.

Abbey Klaassen has a recent article for AdAge that interviews a few analytics experts (from ComScore, Organic and others) about tools that measure beyond the click. It's a fascinating read and well worth it if your clients care about actually learning how their campaigns did (which most, hopefully, do).

One of my favorite quotes from the piece:

"John Squire, chief strategy officer of web-analytics firm Coremetrics, which today is launching a service that helps marketers give proper credit to their many online ads, likens it to an offline example: You're headed to the supermarket and on your way in you see the big sign in the window advertising ground round for $3.99 a pound. You need some anyway, so you buy it. In the online world, which measures the last ad seen, that sign alone would be given credit for your purchases in the store. But it's quite likely that you were going shopping in the first place because you saw something in the weekend circular that you wanted to buy or maybe you heard a radio ad. Under the last-ad-attribution model, the circular is worth, at worst, nothing, and at best far less than the ad for ground chuck in the storefront."

So true. Just because you clicked on an ad doesn't mean it should take all the credit for driving purchase. Sure, it probably helped but so did the mass TV buy at 1500 GRP's, or the out of home boards that you couldn't miss on the drive home, or the newspaper ads that you didn't really read but vaguely remember seeing.

How do we get better metrics?

One option is through ComScore's tool Brand Metrics. The tool helps to measure 10 different metrics including aided / un-aided brand awareness, improved attitudes towards the brand and purchase intent. The company has provided an overview and a fascinating report on some of the findings from the tool thus far. Here's a crazy-interesting one:

"Online ad exposures also yield a lift in various important online behaviors, such as brand site visitation and trademark searches. For example, a substantial lift in visitation to the advertiser’s Web sites can be observed in the weeks following an exposure to a display ad, even though click rates are less than 0.1 percent. Specifically, there was a 65 percent increase in lift in the week following the first ad exposure and a 46-percent increase over the four weeks following the first exposure, underscoring the latent branding effect.

What a great find. I noticed this on a recent campaign. We had a huge surge of traffic to the site due to a online partnership and a few days later their was a secondary spike. We had no idea what caused the spike - there was no specific media buy or presence to cause such a surge and, after reading this finding, it could be attributed to the people who saw our ads but just never clicked and came to the site a few days later.

Tools like this help us learn, get beyond the basics and improve our campaigns. The next time a media 'guru' presents results with just clicks and impressions, ask them what the unaided awareness of your display campaign was and watch them squirm.

Someday you'll be a star!

The never ending promise of video phones in the home.

We love old school ads at AdJoke. Check out some of our other favourite posts here, here and here.

Different Eyes = Different views

When I came across this image it got me thinking about how no matter what you try to do to change perceptions of a brand, the previous impact your brand has had will outweigh anything a new logo or new colours can change.

FFFFound here.

Applying Science to Advertising

YouNoodle is a scoring system that plans to turn the business of investment into more of a science. Reading about this company made me think that this is needed for the world of advertising.

The software measures the "buzz" surrounding a company via blogs and media reports along with a variety of factors including website traffic.

The scoring tool covers nearly 30,000 start-ups, ranging from biotechnology to gaming software.

"By watching the way the world responds to a start-up, we can give advance notice of what's hot and what's not," said co-founder Bob Goodson.

Researchers adjust the algorithm (the mathematical rating), based on more than 150,000 start-up related stories, every day. Those reports are then analysed in much the same way that Google ranks content on a web page.

How easy would it be to adjust this for a campaign? That I don't know but it doesn't seem like a stretch. What would need to be done for campaigns is finding a way to identify the media noise, blog posts, story diggs, youtube views, facebook fans, page views, etc of a holisitic campaign against the target. For example a mention of a youth targeted event that is supporting the campaign on talk radio would garner a lower score or impact versus a mention on MuchMusic or MTV.

All of these items mentioned have impact on a brand, and the success of a campaign although they may not be able to be tracked directly to ROI. This is the biggest challenge our industry faces. How do we make the finance departments, C-suite execs, and others understand that their advertising investment has to be looked at in a different light? Maybe a tracking program based on the YouNoodle foundation.

What do you think?

Learn more about YouNoodle from the BBC.

More About iPhone Applications

Last week, I did a short post on the pros and cons of developing branded iPhone applications. Over the last few days, a few great reports and presentations have come up that are worth reading if your currently thinking of developing an application.

The first is a great guide on how to actually build an iPhone application. The folks at Mashable have posted it and the developers who put it together documented the entire process of the development of the application - including all of the choices that they had to make during creation of it. Great read for any developer who wants to get moving (and they made the application in about a month):

Building PhotoKast: Creating an iPhone app in one month

Publish at Scribd or explore others: Home & Garden How-To Guides & DIY software development

The second is finding from Pinch Media (through Tech Crunch) that most iPhone applications only last 30 days before usage drops off dramatically:



It looks like after the intial download, users test out the free application for a minute or two and then it sits idle on their desktop while they look for other, more interesting ones.

As an iPhone addict, I can say that this is certainly true. I just did an audit of my pages of applications and of the 42 that I have, I probably use 4 daily, 6 weekly and the rest are just there. The cool part about the free section of the application store is that you can try out and download new applications daily.

The problem for developers is that there are so many great ones already and getting the attention of a savvy user is hard - even after they've downloaded it.

A Tactical Ad that doesn't suck

I can imagine what this brief might have looked like:

Main Message: Orange offers it's customers two for one movies on Wednesday's

Strategy: Show consumes why being with Orange is better than any other teleco provider

Mandatories: Explain the new service, show it, talk about Orange, show friends having fun together, 60 second spot, tag at the end, etc

Not a walk in the park, by an means. But the creative team worked with it and created a spot that is upbeat, memorable and fun. And as an added benefit to the client, it's easy to retain the key message.

Next time you get a brief that seems boring or complicated, remember this spot and think about all the cool stuff you could do with it.

Nice work Fallon and Orange.

A Googlers "Jerry Maguire" Moment

Sifting through some posts on Valleywag tonight, I clicked on a link to the Google Blog and read a long (over 4,000 words...) post from Google's SVP of Product Development, Jonathan Rosenberg.

It is quite a read - not because of it's length, but because it sheds some light on the attitudes and beliefs within one of the most important web companies in the world. It's a piece about the future - of the internet, how data will be used to customize content and help people make informed decisions - and of course - how Google will be at the center of everything.

One of my favorite parts (that won't seem like a new concept if you are in digital) is when Rosenberg describes his ideal online news experience:

"This is a problem, but since online journalism is still in its relative infancy it's one that can be solved (we're technology optimists, remember?). The experience of consuming news on the web today fails to take full advantage of the power of technology. It doesn't understand what users want in order to give them what they need. When I go to a site like the New York Times or the San Jose Mercury, it should know what I am interested in and what has changed since my last visit. If I read the story on the US stimulus package only six hours ago, then just show me the updates the reporter has filed since then (and the most interesting responses from readers, bloggers, or other sources). If Thomas Friedman has filed a column since I last checked, tell me that on the front page. Beyond that, present to me a front page rich with interesting content selected by smart editors, customized based on my reading habits (tracked with my permission). Browsing a newspaper is rewarding and serendipitous, and doing it online should be even better. This will not by itself solve the newspapers' business problems, but our heritage suggests that creating a superior user experience is the best place to start."

A big part about the Second Digital Decade (to steal a recent Bill Gates term) is about sites and experiences that are tailored to individual users. With emerging platforms like Facebook Connect and OpenID becoming more mainstream, this is going to occur extremely quickly. And it's something that I'm immensely excited for - as a user and communicator.

Although the article is dripping with Google "we are the best" themes, it does provide a perspective into the future from a company that makes their living off being futuristic - from developing tools that, in the end, make our individual experiences better.

A must read.

A Complex Issue - Simplified

Absolutely love this video. As communication people, we need to be able to take a complex topic and turn it into something for everyone to understand. The credit crisis - for all of the reports, articles and stories - is extremely complicated. So how do you understand how we got to our current, global economic state? Watch:



The writing, visuals and animation make it easy to understand the basics of the credit crunch. What complex topic can you make easy?

BK Mistake? Contextual Ads Gone Bad (#43093403)

Yet another example of why human placement is still better than computer. Ouch. First chink in the armor, BK? Hope not. Found via Copyranter.

RIP: Bud.TV

We all knew this moment would come. It's been waiting to occur for the last two or so years.

Bud.TV is dead.

When Bud.tv launched during the Super Bowl in 2007, it was hyped up by executives to be the second coming of brand sites. New video content would be produced on a regular basis, viewers would come to the site and be offered everything from free games to shows (and also have a chance to register, give their information over to Bud and - of course - watch any hilarious Bud or Bud Light TV spot from the last few years).

The original goals of Bud were to have 2 million site visits a month. But, as AdAge reports, in the second month of the site's launch, traffic had reduced to just over 150,000 unique visits. Things wouldn't get better either.

For the last year and a half, the site has struggled to retain and attract new visitors. It became a place without a purpose - filled with OK content but no reason to return. After all, if users wanted to watch something funny and new, why not check out Joost, CurrentTV or YouTube?

In the end, a brand learned an expensive, $15 million dollar lession - that sites that are dedicated to creating content, or aggregating it, will always win over brand plays that don't necessary offer content that a user can get anywhere else.

Ever been in a meeting where someone suggests that the best digital idea for a brand is to aggregate a certain type of content (news, sports, business tips, etc) and provide a user with one, simple place to find and view tips? Hint: it already exists. It's called Google. Or LinkedIn. Or Facebook. Or Twitter.

What I do give Bud props for was that they wern't afraid to try something - even if it was expensive. They led the way for original content creators and brands are following but have learned from their experience. Content is still king, however some would argue that the conversation is quickly becoming the new leader (and emotional messages might trump them both).

Just remember, the next time your client or boss suggests a content portal with original video, audio and stories on a budget 1/100th the size of Bud's, flip him a link to Bud.TV and let him know what the site might look like 2 years after launch.

iPhone Applications - An Overview

A few weeks ago, I posted about the siren's song of the iPhone application for communications people. It's the new hot thing and a lot of marketers / agencies are saying "we need an iPhone application!" without thinking through the "why" part of the equation.

Adverblog has a great post about the contradictions of the app store and global brands which is well worth reading. They also have a link to a presentation with some mind blowing stats about mobile apps (sorry, the link is broken so I can't embed).

It's a bit of a sell deck to show how great applications are but the statistics are quite stunning - especially the fact that there have been well over 500 million downloads from the app store and the level of engagement for some branded applications like Audi's.

Canadian penetration is going up (even though iPhone app sales slowed in Q4) and as smartphones become more ubiquitious, the call of mobile applications will get lounder and louder.

Is your brand ready? More importantly, is your brand right for this medium?

Ad Industry, It's Time to Step Up

To many agencies, working with not-for-profit companies or charities provides an excellent opportunity to do great creative. Most charities have little funding for agenencies which generally means that clients are more prepared to give-up some control to the creative teams (and that usually results in great work). Charities provide compelling briefs and stories that can inspire agencies to do their best (and also give them a powerful campaign to enter into awards shows).

This relationship seems to suit agencies and not-for profits - we give you a cheaper rate and, in turn, you enable us to do work that is game changing (and a bit more risky).

But why don't we just do something for the sake of doing it? Rather than focus on awards, our portfolio's or resume points, why can't we just help out a good cause?

That's where 100 Wishes comes in. The small microsite has been created by a group of Toronto agenies, suppliers, editors and other industry folk with a simple challenge to the industry: help grant 100 wishes to children with a terminal illness.

Make A Wish foundation is the charitable partner and although the site is extremely straightforward, it carries a powerful message. The most notable part? The 100 wishes. Here is a sample of a few of them:

• I want to have a butterfly playroom



• I want to go to Disney World



• I wish for a piano



• I want to go on a shopping spree with my sister



• I wish to have a hot tub



• I wish to have a backyard garden
  

What amazed me about the Wish List was how easy it would be for an agency to help grant one or two. This is a real list, developed by the kids and Make a Wish and it's truly touching. I hope that everyone takes a minute to explore the site, read through the wishes and rally a group to donate (and pass the site on to your friends).

It's worth it.

Great work to everyone involved with the creation of the site.

UPDATE: CityTv recently featured a quick segment on the Make a Wish foundation and the campaign. Be sure to watch it here.

Will you be my Valentine?

As someone who is awful at Valentines day, I thought I'd post a short spot about a man who kicks ass. Nice execution, simple idea and a great final product:



I do wonder how this guy was selected to be the person in the spot. The pre-lead up to this selection could have been pretty cool (ie. Tell us why you are brutal at being a Valentine and we will give you an experience that your partner will never forget). I have a feeling that they just cast someone quickly and went from there but maybe next year they could blow it out into a bigger thought.

Found via Scamp.

How to Present Better [Part 3]

In the last couple of days, we've posted a few times on how to improve your presentation skills (Part 1 and Part 2). After a quick chat tonight on Twitter with social media expert / guru David Armano, I'm going to add to the series with a presentation that he recommended (and wrote) called Thinking Visually:

Thinking Visually

View more presentations from David Armano. (tags: storytelling presentation)

Finding and creating the right visual to help illustrate your point is critical and David has some of the best visuals in the business - they are simple, easy to digest and straightforward. When I asked him how he created them, he said that Adobe Illustrator was his software of choice. Still, it's the thinking behind the design that makes it powerful - not the tool that created them.

Thanks again for the presentation and comments, David!

My Wishlist: Better Facebook Metrics

There have been rumours that corporate Facebook pages are changing and become more like profile pages. For some brands with a heavy FB presence, this is exciting news. There's nothing worse than the infinite scroll down content that you don't really care about. The tab system on pages will help to streamline content and allow brands to create more immersible pages with much more content.

A collegue of mine asked me to put together a list of my 5 dream Facebook metrics. While I know that there are privacy issues around some of these ideas, as an advertiser, it would be exciting to have access to some enhanced information about page interactions. Here are my top 5:

1. Page Metrics that go further than the click - what tabs are the most popular and what are users actually doing on them? (ie. The Wall vs. Events, etc) How does tab position differ in terms of impressions (ie. being on the landing tab vs. second vs. fifth in the navigation.) Most importantly, Facebook does not currently show time spent or bounce rate on anything. These two metrics are critical to determining engagement with the page. It's one thing to say "we had 12 wall posts!", quite another to show that the average time spent on the photos page was 10 minutes.

2. News Feed comment tracking / aggregation - now that groups are becoming more like profiles, changes and interactions will be broadcast into the news feed - a huge bonus for brands and viral impressions. As a result, users will be able to comment on those news feed updates. Those comments can tell a brand a lot about sentiment. For example, if Audi uploads new photos of a car to their fan page. Are users going to respond to them as "those our cool" or as "this car sucks"? Tracking all comments could lead to solid insights about users.

3. Unique Return Visits - I have a strong feeling that people join brand groups initially (due to an incentive / contest) and never return. How many users are net new vs. current fans and how many are returning on a regular basis? Facebook always talks about the power of a fan but if that fan doesn't care about any of your page updates, what good are they other than a name on a list?

4. Viral News Feed Impressions - one of the biggest selling points of corporate group profile-like pages is that updates / interactions are broadcast into a users newsfeed. That's great. But how many people are being shown this impression? Right now we can manually see but there is no metric to show the total amount of viral impressions that have been created through news feed updates. It's always surpirsed me that Facebook doesn't share / track this metric. It's the power of their service - the viral impression - and they don't even share the number.

5. Fan Segmentation by Influencer Ranking - said another way, I want to know who are most popular fans are and be able to target them. Who has over 1000 friends? Who is our top person by friend network? Can we get in touch with them for special offers? Or the top 10%? Or users only in BC or another location? All facebook users aren't equal. Those with bigger networks can spread their messages to a larger group and we need to do everything to engage them.

5 Spots You Need to Watch

This afternoon, I was pouring through the Shots DVD's and found a lot of excellent TV spots. While my life is very digital focused, it's always nice to watch some great commercials. Here are my favorite 6:

Australia - "Come Walkabout"


When I first saw this spot, it stopped me dead in my tracks. The problem was it was the 30, not the full length. The 30 comes at you out of nowhere and I think that most viewers didn't get the story. You don't have that problem with the full length. We all know that vacations help us to get away from the stress of daily life. The strategy of ths spot isn't new - but the execution is fantastic.

Carlton - Woman Whisperer


Hilarious.

Herringbone - Small Hands


I don't know if this 3 minute spot ever ran on TV, but it's like a short (fictional) documentary. It reminded me of the current Monster.com campaign but better (and the CGI is great).

Amnesty International - Channel Surfing


What if the important events in the world were on every channel and we couldn't ignore them? In an Amnesty world, it would happen.

Telnor - Rock Star Myth


Epic commercial and although the pay-off at the end is a bit of a let down, it gets the point across - TV has changed.

Thx to Bud for the inspiration.