My hatred continues for Absolut.
Creative: "Let's do a low-key viral video. We will get a big star (Kayne...kids love him right now), shoot it in a studio, make it look brutal and create a fake microsite for people to actually get the Kayne tablets.
Client: I love YouTube. Make me a viral video.
Creative: I shall.
Young Account Person: But doesn't something have to become viral...we can't just make it right? It has to be good enough to be passed on.
Account Director: You're fired.
Sellout walks! Found here.