I know, I know, the Verizon "Can you hear me now?" spots have been played, but I enjoy the direction of this spot. It's hard to be unique in the telco space especially when the plans are essentially the same, device innovations are marginal and the majority of customers hate all service providers.
Still - this spot tries to be a bit different from the norm (even though they fall into the "Can you hear me now?" trap at the end.