Are you kidding me? 14 hours of video is uploaded every minute .
The volume of content being published has increased 867,000% from 1999 - 2008 and that poses quite the challenge for those of us trying to create content that stands out. Whether it is a post on your blog or a campaign the numbers are against you.
At the same time there are ways to make the numbers work for you like Trip Advisor did? There are plenty of passionate people out there creating content and they are always looking for ways to get recognized for their contributions and new ways to contribute. I think marketers should start there and see where it will take you.