W+K has 8 major goals for 2009. Here's my favorite:
1. Continue to try to do the best work of our lives, across all clients
Still job number one. Partly because great ideas are what businesses need in tough times. Partly because to build our own business we to be seen to do work that is talked about in our industry and in the wider culture. Partly because it what we choose to do.
Check out the full list here.