Eat This, Diamond Shreddies

I'll admit it, I'm a fan of the Diamond Shreddies campaign (and not just because it's Canadian). But this new webspot from Raisin Bran Crunch is hilarious and instantly classic.

Like Shreddies, Raisin Bran is a pretty boring and unchanged product. It's extremely difficult to get people talking about it and most of the existing advertising is easy to ignore (see any US spot). Not anymore. A fun idea with nice execution and one that will get noticed by a large target.

Check it out and tell us, what do you think?