Simplicity turns me on....honestly.

If you haven't seen the video for the Nexus One phone have a look at it before you read the rest of this post.

The simplicity of the communication, the minimalist approach to the design makes that video an absolute stand-out. Think about how complex the features of that phone are and think about the endless list of benefits those features can deliver to the end-user. Instead of killing our eyes with details and over-loading our minds with messages the showcased the product in a way that to me is magical and turns me on.