Everyone has heard the stats that consumers trust the recommendations of peers and friends more than advertising (big surprise there). At the same time we all know that social media and the features and functionality of the always evolving world wide web have enabled us share, express our opinions and make our networks and communities know all of our likes and dislikes.
Trident has picked up on both of these nuggets of knowledge and created this print ad. Well done.
Thank you to the wonderful Christine Santimaw for sharing. Image from Mashable.