I don't really know what to think about this online video from Nike. I like the premise and the concept but right when you think it's about to get really funny, it falls flat. Seems like an odd fit for the brand and with less than 4,000 views on YouTube, it doesn't appear like this video is taking off anytime soon. Thoughts?
Thanks to Rebecca for the link!
Monday
Current Brand Obsession: Meerkat's
Have you noticed the disturbing amount of Meerkats in ads lately? I don't really know what it is about this little creature but brands have fallen in love with it.
Take Telus, for example. If you watched TV in Canada in the last 3 months (or went to a movie), you definitely saw a series of their new, Wireless Meerkats spots. Here's one:
Nice track but the Meerkat's? A bit strange. That being said, it does make sense for a brand like Telus considering that they are all about using different creatures in their communications and need to find new ones to use in their spots every couple of months.
Now take a look at a new UK campaign for insurance - featuring talking Meerkats:
Some people think that talking animals are pretty funny (I'm mixed), but what this campaign does nicely is drive users to a customized (and fun) microsite about Meerkats and the product. They use a fun tactic (a weird looking, talking Meerkat) and tell users to check out their site: comparethemeerkat.com.
Take Telus, for example. If you watched TV in Canada in the last 3 months (or went to a movie), you definitely saw a series of their new, Wireless Meerkats spots. Here's one:
Nice track but the Meerkat's? A bit strange. That being said, it does make sense for a brand like Telus considering that they are all about using different creatures in their communications and need to find new ones to use in their spots every couple of months.
Now take a look at a new UK campaign for insurance - featuring talking Meerkats:
Some people think that talking animals are pretty funny (I'm mixed), but what this campaign does nicely is drive users to a customized (and fun) microsite about Meerkats and the product. They use a fun tactic (a weird looking, talking Meerkat) and tell users to check out their site: comparethemeerkat.com.
Animals have been used in advertising forever but the choice of a Meerkat across multiple brands with campaigns in-market at the same time? That's just weird.
Sunday
The Economist Presention: Ads on the Edge
I recommend that you watch this full screen as some type is fairly small. An interesting presentation on why you must continue to advertise in a recession(duh). They conclude that print should be bought, I disagree. You should buy whatever is the right media for your objectives.
The links - Pauls edition
Found some great stuff this week:
- The US States renamed for countries with a similar GDP. Here.
- Twitter saw 752% growth in 2008. Believe it.
- iPhone App Shazam wins award for "Best iPhone App". Check it out.
- Burger King wants you to Sacrifice friends for a Whopper. Start the slaughter.
- This book is now on my must read list. 150 winning campaigns. Look into it.
- The 100 best Google Maps mash-ups and tools. Discover their genius here.
- Looking for Alternative media. Search it here. Seriously do it.
- The worlds tech companies are trying to convince they are greener. Don't believe it.
- PC World shares the best products from CES. We have some cool new toys coming our way. Discover the goods.
- Wi-Fi on planes is getting very close. Tests underway by Row44.
Saturday
AdJoke Quote of the Day
As read on GapingVoids twitter stream:
"A passionate amateur almost always beats a bored professional".
- Originally from Chris Andersons blog.
I hope to be a passionate professional for life.
"A passionate amateur almost always beats a bored professional".
- Originally from Chris Andersons blog.
I hope to be a passionate professional for life.
AdAge Crystal Ball 2.0 Revisited
In early 2008 AdAge contacted the top 150 blogs in their Power 150 blog rankings and asked the writers of those blogs to tell AdAge what technology marketers should be paying most attention to in 2008. They called it Crystal Ball 2.0.Now, here we are a year later; who was right? Who was wrong? Who was ahead of the curve? Over the next few weeks I will share the original predictions, share my thoughts and of course ask for you to chime in with your thoughts and predictions for 2009.
And here we go....
Crystyal Ball 2.0 predictions:
Marie Lena Tupot
Mobile apps. But not in a whiz-bang, over-the-top manner; the sort of incremental mobile apps that make ordinary things even easier, like let you pay back friends on the fly, split the check at restaurants, pre-order your coffee so you can bypass the line at a local café, pay your belated phone bill, donate to your political candidate ... It's the little things that take us by storm.Adjoke thoughts: Mobile apps definitely saw a rise in adoption both by marketers as well as consumers. Everything from Obama's impressive use of the technology to simple apps such as e-boarding passes, mint.com's genius financial apps, e*trade mobile pro and remember the milk supports that Marie Lena Tupot was someone to listen to in 2008 and I look forward to hearing her predictions for 2009.
Adjoke Mobile App thoughts for 2009: Can 2009 be the year North America embraces the QR code? It should be. The ease of use and benefit to the consumer is remarkable but for them to take-off the devices need to be set-up to support the required functionality. I would love to see every camera enabled phone to be enabled to read QR codes by the end of 2009. A few of my favourite uses of the QR code are:
- QR codes share complete recipes where they wouldn't normally be able to fit. Like in print ads and on packaging.
- Company Bios, portfolios and more available on a business card.
21 Digital Things not to say in a pitch
New business is a big part of any agency - especially given the current economic client. Working on a new pitch for a digital piece of business? Take a moment and check out this client-created list of 21 things that should not be included in your presentation.
My favorites:
My favorites:
- Your new video uses exactly the same idea as the one you sent me three months ago, for a completely different product.
- Pitch includes the phrases “the new Facebook” or “Facebook for X” (where X is some niche group that nobody cares about, not even the people in the group).
- You tell me that your video has been getting “quite a bit of attention on YouTube”. When I click through, it has 239 views.
Friday
Job Sites Going Niche
In case you didn't hear, the web has a ton of niche sites for anyone's specific interests. One category that is starting to become more fragmented is the Job Search market.
Sites like Monster.com and CareerBuilder provide a huge starting ground for perspective job seekers and employeers, but because of their size, the jobs can range from sweeping floors to being a CEO - they don't make it that easy to find exactly what you want.
On the flip side, employeers might receive hundreds of CV's but how many of them are actually qualified leads?
One great example of a niche job site is TalentEgg. We've written about it before but if you're a student (or one that is just about to graduate) it's a great place to post your CV and find a company that is right for you. As you can see from the design, it's extremly easy to start a profile and start job searching.
TalentEgg differentiates itself because it's not for everyone - it's for students. This approach helps to define a tight strategy for the site because they know exactly who their target is and what they want.
On the flip side, a new job site called The Ladders has just launched:
How does the Ladders differentiate itself? It only posts jobs with starting salary's above $100K US. Interesting idea but still broad when you think about it. How will the Ladders qualify who can become a member and who can't?
I'm sure there are a lot of students out there who think that they are worth $100K right out of school. How does the Ladder insure that employeers aren't flooded with resume's of unqualified people?
All and all, niche is here to stay. I don't want to go to just any job site, I want to go to one that's designed just for me.
Let's Party
I think this is my current favorite spot of 2009. It's random (and weird) and is part of a series for a travel company. But it sticks out and I'd definitely stop my FFWD on the PVR to check it out a few times.
Here's the second version of the campaign (a little more out there as you'll see, but still a pretty funny idea):
Here's the second version of the campaign (a little more out there as you'll see, but still a pretty funny idea):
Thursday
The World's Top Ad Blogs
A lot of people always ask me what Blogs I read on a regular basis. If you're looking for something new, be sure to check out our blog roll. And if you're looking for the current (based on Alexa.com rankings) Top 25 ad blogs in the world, check them out right here.
You'll probably notice a few 'typical' ones, however there are about 10 on hear that I'd never heard of. Well worth checking out what other ad-folks are saying...especially when you're looking for ways to add value to your clients business during these 'fun' economic times.
You'll probably notice a few 'typical' ones, however there are about 10 on hear that I'd never heard of. Well worth checking out what other ad-folks are saying...especially when you're looking for ways to add value to your clients business during these 'fun' economic times.
Wednesday
Virgin Turns 25
Here's a spot that is getting a lot of press in the UK.
I like the random 80's references, the hilarious looking characters and, of course, the Virgin airline folks. I'm not sure how I feel about the "Still Red Hot" tagline but the back end animation is nice.
Still, you don't really see 90's anymore in North America. And for an airline like Virgin, I would hope that a large portion of their marketing dollars are spent online on their site (doubtful).
But hey. At least they have hot flight attendents.
Found on Scamp.
I like the random 80's references, the hilarious looking characters and, of course, the Virgin airline folks. I'm not sure how I feel about the "Still Red Hot" tagline but the back end animation is nice.
Still, you don't really see 90's anymore in North America. And for an airline like Virgin, I would hope that a large portion of their marketing dollars are spent online on their site (doubtful).
But hey. At least they have hot flight attendents.
Found on Scamp.
Tuesday
AdJoke and Facebook Connect - Together
A few weeks ago, we did a post about a great presentation put together by the folks at Razorfish about the potential uses of Facebook Connect. After doing some more research on the new service, I think that it could become a huge part of the web in the next year and it's something that all digital people should be aware of (and testing / trying).
Think about it. In the near future, you're going to be able to take your friends with you to any site you want (or kick them out for ones you don't want them coming with you too). Sites will optimize their content based on your interests, what you like and want, your location, your data. Imagine checking out a product review and reading the comments of all your friends who have tried it, bought it, tested it.
Better yet. Imagine having your friends there to tell you what they think of a purchase, product or service before you buy. It's like being at a shopping mall with a friend and asking for their opinion on a shirt before you lay down the cash for it.
Facebook Connect is coming and we want you to be prepared. To that end, we've spend the last little while trying to figure out how to add FB Connect to AdJoke and to be honest, it was pretty easy.
As you'll see, to leave a comment on any of our posts, all you have to do is login to your Facebook profile (from AdJoke) and comment away. Your comments might appear in the Facebook newsfeed for your friends to see and you'll have access to photo's of the other people in the AdJoke community.
We're pretty excited to test it out. Try it for yourself now by leaving a comment!
New Comment Section?
We're doing some tests on the blog tonight so please ignore the random posts...all an effort to make AdJoke even better!
A Response to Whopper Virgins
It's not always a good idea to travel to 3rd world countries to promote you're brands unique features. Although I thought the CP+B idea was interesting, this response helps to put it into perspective.
Find more videos like this on AdGabber
Find more videos like this on AdGabber
Monday
Heineken: Walk in closet
One off or a campaign? I see some great opportunities for a campaign out of this one, lets see if it happens.
Sunday
Get Themin: Virtual Drinks, Real Value
Have you ever sent someone a virtual gift on Facebook? You know, like a football or rose for Valentines day? If you haven't, you're in the minority. Virtual gifts are immensely popular on the site. Applications exist for users to create their own, there are gifts for sports teams, random holiday's, products - everything.
However there is one problem with them - their virtual. They don't really exist. Practically, their useless.
But now things are starting to change. In November 2008, a new application launched on Facebook called GetThemin. The application, for UK residents only, allows users to send virtual gifts to users than can then be redeemed for the real thing at over 1500 locations across England.
Why is this cool? Because the gifts are for booze - hard liqour, beer, spirits, whatever. Just download the application, select the gift you want to send (and buy it or flip over a voucher) and in less than seconds, your friend has it. They can print off the voucher and walk to their nearest pub or store and down their pint...all from you.
The applications for turning virtual gifts into real products are vast. For one, it's much easier to send through a virtual promotion than print out a card to have street teams hand them out in the street. It's also way harder to lose (think about the number of random promotions that you get as bills or gift cards or whatever that you lose within a day or so).
Smart brands will start to allow consumers to send their virtual products to their friends for real-life benefits. Beer is only the start.
As for North America, it doesn't look like an application like this exists yet. More incentive for the right brand to come in and dominate.
Read more about Get Themin here.
Friday
My #1 Blogging New Years Resolution
Comment more. Way more.
If 2008 was about posting, improving, redesigning and learning, 2009 is about commenting. It's about joining the conversation on other blogs, conversing with bloggers across the world and adding to the conversation.
And, well, let's be honest - I want to drive traffic to AdJoke and start spreading the word about this little place.
I read a great article recently about how commenting not only helps the blogging community but helps to send traffic back your way. So that's what I'm going to do. For every blog post, I'm going to comment somewhere else (or try).
And for every comment on AdJoke, I'm going to respond.
Here's to the New Year of Blogging...
If 2008 was about posting, improving, redesigning and learning, 2009 is about commenting. It's about joining the conversation on other blogs, conversing with bloggers across the world and adding to the conversation.
And, well, let's be honest - I want to drive traffic to AdJoke and start spreading the word about this little place.
I read a great article recently about how commenting not only helps the blogging community but helps to send traffic back your way. So that's what I'm going to do. For every blog post, I'm going to comment somewhere else (or try).
And for every comment on AdJoke, I'm going to respond.
Here's to the New Year of Blogging...
Diversity and Success
Over the holiday, I read Jeff Howe's Crowdsoucring and found some of the examples fascinating. If you're looking for a spare book, I'd highly recommend it.
What is crowdsourcing? Wikipedia defines it as:
"Crowdsourcing is a neologism for the act of taking a task traditionally performed by an employee or contractor, and outsourcing it to an undefined, generally large group of people, in the form of an open call."
Essentially it's the ability to take a complex task (or a simple one in some cases) and allow a large group of people (a network) the chance to solve it together. Examples such as the operating system LINUX or the popular - and sweet - T-Shirt site Threadless are two very common ways that individuals and companies can use crowdsourcing.
One of my favorite parts of the book is the argument that a diverse group of people can always out-solve a group of experts in a given subject. Howe quotes from the novel "The Difference: How the Power of Diversity Creates Better Groups, Firms, Schools, and Societies" by Cal tech professor Scott E. Page:
"[A] randomly selected collection of problem solvers outperforms a collection of the best individual problem solvers."
Howe continues: "At the heart of Page's theorem is the observation that people of high ability are a homogeneous group. Many of them have been trained in the same institutions, and they tend to possess similar perspectives and apply similar problem-solving techniques. They are indeed better than the crowd at large, but at fewer things."
As someone who went to school for a general arts degree, I've been a proponent of this theory for a long time. In my experience (albeit minimal), the best teams are the ones filled with people from different backgrounds, perspectives and have a plethora of experiences. The teams with the same types (all Commerce backgrounds, all engineers, all arts students, etc) tend to start off strong, but can falter when they agree to a potential solution too quickly.
Howe goes on to prove this point more fully in the novel so I won't get too deep. That being said, the applications for crowdsourcing are increasing dramatically and agencies and our clients need to be prepared to use these strategies to improve their products, brands and customer satisfaction scores.
Thursday
The Links
As we close out 2009, here are some of the coolest links of the month:
- Thinking about starting a new company? Make sure you consider Guy Kawasaki's 7 tips before doing so.
- Live in the UK? Searches for 'redundancy' have increased 83% in the last 3 months
- One of the biggest advertisers in the world - P&G - is going to 'renegotiate' their media spend this year. Have fun if you work in media and are on one of their brands.
- I think that Facebook Connect could really take off in 2009. Want to put it on your blog? Check out this video and you should have it up in under 8 minutes.
- Forrester analyst Peter Kim has compiled a list of 2009 social media predictions from thought leaders across the world. It's worth a read.
- This is what happens when regular people buy (and make) their own TV spots.
- What can we learn from not-for-profits and social media? Advergirl can tell you.
- Ads are more effective on YouTube than they are on TV. Seriously.
- Want to grow your number of Twitter followers? Here's how.
Happy New Year!
Welcome to 2009 everyone. To ring in the new year, check out some of the 2009 predictions that the guys over at Mashable have put together for the next year. One of my favorites:
Facebook and MySpace Become Aggressive Acquirers: As startup consolidation continues, look for the two biggest social networks to become aggressive acquirers. The reason? Both have ambitions as not only media companies (side bet: look for Facebook to buy or take a stake in a big music app), but as identity providers. One sure-fire way to gain market share as an identity provider is to buy up popular but profitless sites and make their own identity system the standard. This is exactly what Google and Yahoo have done with properties they’ve acquired through the years (see: Flickr, Del.icio.us, Blogger, FeedBurner, etc.).
It's going to be a big one. The state of the economy is going to make it tough for some people but hopefully it will inspire brands to do some amazing work. Only time will tell.
Facebook and MySpace Become Aggressive Acquirers: As startup consolidation continues, look for the two biggest social networks to become aggressive acquirers. The reason? Both have ambitions as not only media companies (side bet: look for Facebook to buy or take a stake in a big music app), but as identity providers. One sure-fire way to gain market share as an identity provider is to buy up popular but profitless sites and make their own identity system the standard. This is exactly what Google and Yahoo have done with properties they’ve acquired through the years (see: Flickr, Del.icio.us, Blogger, FeedBurner, etc.).
It's going to be a big one. The state of the economy is going to make it tough for some people but hopefully it will inspire brands to do some amazing work. Only time will tell.
Friday
Happy Holiday's Ya'll
To all our sweet readers, we hope that you have a wicked Holiday and enjoy the time off work. It's been a great year for us here at Adjoke - hundreds of posts, a ton of comments and suggestions and a growing base of readers who are always helpful in offering ideas for future posts.
Our hope in 2009 is to continue growing our readership, feature more Blogs from around the ad world and, of course, show you what's cool out there (and what really, really sucks).
From PJC and I, keep on reading and have a great Holiday.
(Oh, and if you want to get us anything, add us to your RSS feed in 2009 - and tell two friends to do the same!)
Our hope in 2009 is to continue growing our readership, feature more Blogs from around the ad world and, of course, show you what's cool out there (and what really, really sucks).
From PJC and I, keep on reading and have a great Holiday.
(Oh, and if you want to get us anything, add us to your RSS feed in 2009 - and tell two friends to do the same!)
Tuesday
My Favorite Reads of 2008 [Another List]
In 2008, I made a resolution to read more. A lot more. 12 months, 30 novels and about 1,000 articles later, I feel more up to speed and interested (in everything) than I have before. Here is a short list of my favorites (warning: some are pretty random):
10. Click by Bill Tancer - interested in the world of Search? A must read (and a quick one) about how to use search data to influence your future decisions. Some cool stats and a great guide to understanding the digital world.
9. Whose Your City by Richard Florida - what's the most important decision you will ever have to make in your life? According to Florida, it's where you live. Want to understand the future of cities and how they directly impact your life? Check it out.
8. Tribes by Seth Godin - I like Godin. Like his blog and his stuff and this was a decent read (and if you have read anything before you can finish it in about 2 hours).
7. Hey Whipple, Squeeze This by Luke Sullivan - want to read the book that is mandatory for CP+B creatives? If you want to understand the creative mind, process and struggle (and laugh while doing it), pick it up.
6. The Looming Tower by Lawrence Wright - Not ad related but important. Wright interviews thousands of people to understand the history of Al Qaeda and puts together a game-changing story about how 9/11 came to be. Mind blowing and the winner of the Pulitzer Prize.
5. Groundswell by Charlene Li and Josh Bernoff - I had the pleasure of hearing Bernoff speak in Toronto a few months ago and although a lot of the examples in Groundswell are very well known, the book does a good job at classifying digital behaviour in order to help ground strategy. Plus, almost every client has read it (well...any client that thinks digital is important)
4. Super Crunchers by Ian Ayres - I truly believe that data will drive the majority of our decisions in the years to come. This novel is about using data to be more accurate in your predictions and decisions (and has some mind blowing examples).
3. The Futurist by James P. Othemer - I don't read a lot of fiction but when I was given this as a gift (thanks Crowe) and found out that Othemer is a copywriter I thought I'd give it a try. 3 days of obsessive reading later and I was finished (and super satisfied).
2. Hot, Flat and Crowded by Thomas Friedman - the future of the world (if we have one) is green. This is the definitive plan on how we get there.
1. Wired - I'm a huge fan of Wired (and just got a subscription...finally). I think I'm most excited when I find the issue on my desk or grab one from my local store. If you love digital, if you are passionate about the space and want to learn more, read this magazine every month. Cover to cover.
Read every article, even if it seems - at first - like it's a topic that doesn't interest you (who knew that I would love reading about genetic sequences?). I'm a firm believer that if you want to be good at digital, you should learn from the best. And the writers, staff and stories found in this publication are all at the top of their game.
What about you? What were your favorite reads of 2008?
10. Click by Bill Tancer - interested in the world of Search? A must read (and a quick one) about how to use search data to influence your future decisions. Some cool stats and a great guide to understanding the digital world.
9. Whose Your City by Richard Florida - what's the most important decision you will ever have to make in your life? According to Florida, it's where you live. Want to understand the future of cities and how they directly impact your life? Check it out.
8. Tribes by Seth Godin - I like Godin. Like his blog and his stuff and this was a decent read (and if you have read anything before you can finish it in about 2 hours).
7. Hey Whipple, Squeeze This by Luke Sullivan - want to read the book that is mandatory for CP+B creatives? If you want to understand the creative mind, process and struggle (and laugh while doing it), pick it up.
6. The Looming Tower by Lawrence Wright - Not ad related but important. Wright interviews thousands of people to understand the history of Al Qaeda and puts together a game-changing story about how 9/11 came to be. Mind blowing and the winner of the Pulitzer Prize.
5. Groundswell by Charlene Li and Josh Bernoff - I had the pleasure of hearing Bernoff speak in Toronto a few months ago and although a lot of the examples in Groundswell are very well known, the book does a good job at classifying digital behaviour in order to help ground strategy. Plus, almost every client has read it (well...any client that thinks digital is important)
4. Super Crunchers by Ian Ayres - I truly believe that data will drive the majority of our decisions in the years to come. This novel is about using data to be more accurate in your predictions and decisions (and has some mind blowing examples).
3. The Futurist by James P. Othemer - I don't read a lot of fiction but when I was given this as a gift (thanks Crowe) and found out that Othemer is a copywriter I thought I'd give it a try. 3 days of obsessive reading later and I was finished (and super satisfied).
2. Hot, Flat and Crowded by Thomas Friedman - the future of the world (if we have one) is green. This is the definitive plan on how we get there.
1. Wired - I'm a huge fan of Wired (and just got a subscription...finally). I think I'm most excited when I find the issue on my desk or grab one from my local store. If you love digital, if you are passionate about the space and want to learn more, read this magazine every month. Cover to cover.
Read every article, even if it seems - at first - like it's a topic that doesn't interest you (who knew that I would love reading about genetic sequences?). I'm a firm believer that if you want to be good at digital, you should learn from the best. And the writers, staff and stories found in this publication are all at the top of their game.
What about you? What were your favorite reads of 2008?
The Only Conference You Should go to in 2009
We all want (need) to learn more. About anything - especially why people buy, how brands influence them and - most importantly - how we can help our clients in the upcoming year.
But how do we have any time to learn extra? We spend all of it shipping ads, meeting delivery dates, pleading with creatives to make the logo bigger, sending clients status reports, booking meetings and managing our bosses. We don't have time to read about what's going on out there, who is doing what, what the latest creative is or the hottest social network. It's too busy. We already have enough to think about.
What's the most common way people think they can learn more? Go to a conference. Listen to some speakers and report back to the agency what happened.
The problem with conferences? They're frigging expensive. And they are a tough sell. Specifically if you've only been in the industry for a few years. Management doesn't want you taking time away from clients, they don't want to allocate budget against travel, delegate fee's, food, etc when you could be working. If you're lucky, you might find one in your city and be able to go but travel somewhere? Out of the question.
So what's the one thing you can do in 2009 to learn, get excited and transform your year?
Tell your agency to buy an associate membership to the 2009 TED conference (Feb 3-7). New this year, TED is opening up their conference to the world via a video cast. You can attend the conference in one of your own conference rooms with up to 10 other people from your agency. See the top speakers, understand what's new in the world and get inspired for the new year.
After the conference is over, TED will send you the box DVD set of every speech, their favorite books and CD's of the year and all information on future conferences.
How much will this cost you? $995.
This year, I'm doing it. For the last three years, I can't count the number of TED talks that have inspired me. Made me think about how things are changing or what I could be doing more of.
Don't go to AdTech. Don't go to some random "Social Networking" conference. Stay at your own agency and inspire people around you with a week of talks about the world. I know, I know it's not advertising specific. But it's life-specific and if you want to succeed in anything, it's well worth your time.
UPDATE: TED just released the 2009 speaker line-up. Some highlights? Well Bill Gates and Seth Godin will be presenting on the first day...among many others. Check them all out here.
Contagious Best of 2008
There are a lot of lists out there right now. Some good, some bad and others that you can pretty much ignore. Here's one I wouldn't.
Contagious Magazine has put together a great deck on the "Best of" work of 2008. The deck showcases the best technology, campaigns, websites, innovations and people of the year. If you want to stay ahead of the curve and learn something new from around the world, take a moment and read through it over the break.
More posts are on their way...just finishing up the 'real' work before the holiday begins.
Check it out right here.
Contagious Magazine has put together a great deck on the "Best of" work of 2008. The deck showcases the best technology, campaigns, websites, innovations and people of the year. If you want to stay ahead of the curve and learn something new from around the world, take a moment and read through it over the break.
More posts are on their way...just finishing up the 'real' work before the holiday begins.
Check it out right here.
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