Just arrived in London a few hours ago and was stuck by the differences in their ads versus the ones that we see in North America. Throughout the week, I'll be blogging about some of the European executions that I see during my stay here.
For now, I'd like to start with writing about Icons.
Many brands aspire to become icons within their target group. For Apple, it's the white headphones and for Nike, it's the simple swoosh on your clothes. All brand icons try to mean something; from being independently creative to having the courage and drive to do whatever it takes.
Some cities have the same sort of icons / symbols and in London, nothing is more iconic than the red phone booth. This simple, public space defines a small part of British culture.
It's interesting to think about other icons that can represent a city. Some cities have large monuments (think the Twin Towers / Empire State Building in NYC or the CN Tower in Toronto). Others have a specific place or purpose - think the Opera house in Sydney or the Eiffel Tower in Paris.
London has many of these monuments and historic buildings. But for me, it's the red phone booth that shouts out London more than anything else.
It is a box that has become a symbol for one of the most iconic cities in the world. What does your brand represent and, more importantly, does your icon / symbol properly communicate it?
No comments:
Post a Comment