If you agree or disagree feel free to let me know. Also, I am always looking for great books to read. If you have one you liked share with me.
If you are an author and you want AdJoke to review your book leave us a comment and we will email you an address that you can send a copy to ;)
Perfect Pitch by Jon Steel.
His winning pitch record speaks for itself. His analysis and dissection of the London 2012 bid presentation is incredible.
Another interesting and well written book from the legend Jon Steel.
Cutting Edge Advertising by Jim Aitchison
If you are a creative you should read this. If you are a suit you definitely should read this. A time-tested masterpiece on what makes print advertising effective.
A New Brand World by Scott Bedbury.The man who was the VP of advertising at Nike for Bo knows & Just Do It. The man who convinced Phil Knight to keep W+K in 1988. The man who left Nike to build Starbucks into a world class brand brings us his life of learning in this quick read. He tells his intriguing story complete with behind the scenes knowledge and life lessons that only a world class brand builder could.
One of my all time favourites.
Why We Buy by Paco Underhill.Some will say that this book is about merchandising, store design and customer service not advertising. My response is that the job of advertising is to bring people towards products and the job of merchandising and retail is to bring the product to people. For us to properly execute our half of the equation we need to understand the other half. Hell, who says advertising can't functionally influence the design of stores, the look and feel of a retail space. It has with many brands and will continue to do so.
Very entertaining and at times you will catch yourself laughing out loud.
On aside note Wikipedia is probably one of the worst books I have ever read. Boring, repetitive and way too long.
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