Marketers beware we have entered a new era. Last week Radiohead held all 10 spots in the top 10 plays of last.fm followed by Kanye West, Foo Fighters and then guess who at 13... Radiohead.This is what happens when you try to be a little disruptive; and it doesn't hurt that they are Radiohead with arguably the most devoted fans in the world.
For those who may not know about last FM it is a UK-based internet radio and music community website, founded in 2002. It is the world's largest social music platform with over 20 million active users based in more than 232 countries. On 30 May 2007, CBS Interactive acquired Last.fm for £140m (US$280m), making Last.fm the largest European Web 2.0 purchase to date.
Using a unique music recommendation system known as "Audioscrobbler", Last.fm builds a detailed profile of each user's musical taste by recording details of all the songs the user listens to, either on the streamed radio stations or on the user's computer or portable music device. This information is transferred to Last.fm's database ("Scrobbled") via a plugin installed into the user's music player. The profile data is displayed on a personal web page. The site offers numerous social networking features and can recommend and play artists similar to the user's favourites.
Users can create custom radio stations and playlists from any of the audio tracks in Last.fm's music library, but are not able to listen to individual tracks on demand, or to download tracks unless the rightsholder has previously authorised it. Registration is required to acquire a profile but is not necessary to view any part of the site or to listen to radio stations.
Last FM description from Wikipedia
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