2 Phone Calls Away

It's been a tough year for agencies. Revenue's have been down, layoffs have been rampant and clients are thinking about making jumps in the new year. This isn't to say that there hasn't been good work done - their certainly has - but things haven't been easy.

There's a common saying in our industry that almost any agency is only two phone calls away from shutting their doors. It's a scary thought (and one that some of the mega-ones can handle) but it's true. Every client interaction, presentation, creative idea and brief might be one of the last for that particular relationship. Make it count.