Almost every time I am surfing the web I stumble across a bad media placement that makes me shake my head. Yes, it is true that generally speaking this is out of everyone's control, but nonetheless it is an unfortunate situation that media companies need to get better at avoiding.
When the Weather Network site loaded up the first thing I noticed was the face od the child in the big box and then I read that sad copy telling me that 2 Million kids will die this year. What did I read next? Well Wendy's telling me "You know when it's true". The placement at a glance made it look like Wendy's was sponsoring the message.